About Dadà.

DadàBarcelona is a small company born as a response to missing elements in children’s environments, understood as a way of growth rather than entertainment. It originates from the personal experience of a mother who wants different perspectives for her children. DadàBarcelona is a risky proposal for small people but with high aspirations. 

It is a firm will to give children tools, space, and information through the arts, allowing them to face new challenges and become essentially freer.

My name is Ester Rovira Carbonell, and I am a designer based in Barcelona. I founded Dadà because I thought that the concept of infantile education didn't fit my beliefs. I looked for a name that identified my intentions and found it in Dadaism and its idea of rebelling against many answers. Dadà began its journey from intuition and, slowly but surely, has become my passion.

I curate and design artistic projects that combine present-day themes with all the arts. I basically believe that art generates awareness and that the idea of merging different disciplines shows another side of things and offers children other perspectives.

The proposals are for children and teenagers because they inspire me; they are the great creators - the bravest and the most powerful -, the essential transformers, the excellent bearers, and, without a doubt, the best of our futures.

The concepts of Dada are contemporary, fresh, and, perhaps, reckless. There is no established method; I don't like it. Each new project is a challenge, a unique opportunity to do better. I always try to make limits ambiguous in order to rethink realities and make them different from an aesthetic point of view.

Each new project generates a new team made up of artists or professionals who I believe can contribute to the idea, guide us along the way and share their experience with us. Enriching and complex dialogues are generated that make each proposal broader and that, above all, make us leave our areas of comfort and grow. We make small families that end up interacting with each other without the need to make them fixed or definitive.

I would like to change the world,
I would like to make it better, sustainable, sensitive, and possible,
I would like to teach how to look in another way!